How To Create Multiple Organic Listings In Search Engines
When working to achieve this you must remember that Google’s algorithm for search engine results changes all the time, and without us knowing about it. So what works now, might not next week. But outlined below are two main steps. The first is to accurately target one page to achieve a top ranking for a specific set of keywords, the other is how to get double/multiple listings on the same page.
How To Effectively Setup The First Page
There is no secret here, just the obvious tips below, which are very important. When you mix and mash the information and topics on your page the search engines spider’s job is made more difficult in finding out where your results should be placed. So to have double/multiple pages on your site appear in the search engines you must follow the steps below.
- choose keywords which relate to your main keywords
- choose keywords which get traffic (use our Find Keywords That Get Traffic post)
- ensure your domain name somewhat relates/matches/includes your keywords
- ensure your page title includes your keywords, most important written first
- ensure your heading tags are carefully written to be: interesting, catchy, relevant and include your keywords
- ensure your text includes your keywords at least twice (don’t spam it, write natural text) and describes your keyword’s product/service in detail. Only ever write original text, google can see cut and paste a mile off. Explain why you are a better choose than your competitors.
- get more incoming links with keyword relevant linking text (our paid methods can do this for you)
Setting Up The Second Page
You’re not going to believe what I’m about to say here, but all you need to do is create another page targeting the exact same keywords, use the same meta tag descriptions/keywords and page titles/headings. Important to remember if the keyword is competitive you have to repeat the link building process for the second page. (It is made easier when targeting keywords with less competition, but the principle still applies.)
For example, when targetting keywords ice sculptures apply the above information to the following pages:
- Home URL – www.ice-sculptures.com.au
- Second Page URL – www.ice-sculptures.com.au/ice-sculptures
