Search Engine Marketing Perth
Email Campaigns
Email campaigns are a great way to set and forget your monthly newsletters, allowing you to automatically send a series of newsletters for your followers/subscribers. Another largely useful feature of an email campaign is setting up a series of sales orientated auto responders subscribers follow through as a way of increasing sales conversions for your product/service based website.
We use a variety of email campaign services such as Campaign Monitor, as seen in image above. We will have a recommendation on which we believe suites your needs and can discuss this with you in person once we gain a greater understanding of your products or services. Your email campaign setup will include:
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- Account setup,
- Subscriber management,
- Website implementation,
- HTML email templates,
- Email marketing tracking,
- Free service based training.
Increase Conversions
One of the simplest ways to increase sales from your website is ensure your site has been split tested to increase conversions. This optimisation process requires us to create variations of certain aspects of your website landing pages in order to test headlines, videos, images and other features. There is a requirement that your website is already generating more than 10,000 hits per month.
Improving your websites ‘call to actions’ allows site users to know what action you want them to take when they arrive on a page at your website. If you don’t have call to actions: videos, buttons, hyperlinks etc. then your user will surf your website aimlessly. Conversion optimisation services include:
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- Google Analytics setup,
- Analysis of your current website,
- Recommendations or implementation of project,
- On-site conversion tracking optimisation,
- Analysis/improvement of client/user process,
- Setup of email campaign where appropriate.
Social Media Setup
It’s clear social media is a crucial area of your business that can help you easily deliver discounts, news and product/service updates to your followers. We setup for you FaceBook, Twitter, Google+ and other major social media services so you can build followers which will inevitably increase loyalty of your followers as they journey with your business over time.
Our social media setup service enables you to focus on your business whilst we get the ball rolling for your in the social arena.
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- Major social media account setup,
- FaceBook,
- Facebook URL (www.facebook.com/yoururl),
- Twitter,
- YouTube,
- Google+,
- Social media button implementation on your site,
What Is SEM?
SEM stands for Search Engine Marketing and refers to marketing your website in the search engines. Whilst it slightly includes Google rankings, our SEO services cover this area in full so we don’t include them here. Our search engine marketing focus is on what we consider to be three areas that improve your online marketing strategy.
The first of the SEM services we offer is email marketing campaigns. They are extremely helpful in developing awareness with your subscribers/followers of what products/services you offer, updates to products/services you provide, and putting your customers through the sales funnel to see who are interested in purchasing your products/services. There is no need for aggressive sales pitchy emails, but we recommend you offer something of worth in every email, feed them free and they will be more willing to pay for your best.
Ensuring your website is well optimised to convert leads into sales is another of the services we provide. The conversion optimisation process is one of huge importance. You can deliver 10,000+ customers to your website every month, but if you aren’t directing them when they arrive with subtle and obvious prompts then your website is missing out on large amounts of sale enquiries. We really enjoy seeing the positive reports we get back from clients who undertake this service.
Knowing social media to be an evolving life form we are looking to help get businesses up to speed in setting up accounts across the larger of the social media networks. We don’t manage the service ongoing, but assist giving you the training and setup assistance required to help get the ball rolling. Search engine marketing is moving in the direction of social media as the world begins to become smaller, making it easier to interact with followers around the globe with the click of a button.
Get a free no obligation quote on your search engine marketing plan today, it can’t hurt.
What are the benefits of SEM?
Whilst each individual service we provide can assist in generating more sales, the idea is that placed together they become a huge net to catch and retain the most amount of fish as possible, every fisherman’s goal.
- With greater online visibility using our SEO services and social media services you will see a greater increase in traffic.
- The optimisation process we complete will ensure more of your traffic will be translate into followers/subscribers.
- When we setup the email campaign it allows you to put your followers/subscribers through the sales funnel and convert leads into sales.
Get a free no obligation quote on your search engine marketing plan today, it can’t hurt.
